Target Markets 2004-2005-2006

• United States
• Mexico
• European Union
• Brazil
• Australia
• Middle East
• China
• [read more]

Outgoing Trade Missions
Breed associations that are members of Equine Canada are invited to send representatives on international trade missions to our targeted export markets. Be a part of "Exporting Canadian-bred Horses to the World" by participating in an outgoing trade mission and partial funding is available. [read more]

Incoming Trade Missions
Equine Canada will host nationwide fact-finding missions for foreign delegates to learn about the Canadian horse industry. In conjunction with and with the support of member breed associations, visitors to Canada will be see our breeding stock, visit breeding facilities, racing and competition venues, and educational institutions. [read more]

Funding for Promotional Material
Financial support for the Translation, Production, Printing and Distribution of breed associations' promotional material for outgoing and incoming trade missions is available. [read more]

Export Preparedness Training
International clinicians will be invited to Canada to conduct a series of training sessions with Canadian breeders. Using only Canadian-bred horses, Canadian handlers/riders/drivers will participate in a series of sessions aimed at increasing their knowledge of the type, quality, training, bloodlines and turnout required for Canadian horses to be marketable in our targeted export markets. [read more]

Place Ads in "Marketplace"
"Exporting Canadian-bred Horses to the World", just got easier with the Breeds & Industry Division Marketplace. If you are a member of a breed association that is a member of Equine Canada, you can post your horses, ponies, donkeys or mules for sale with text and pictures. Stay connected to a world-wide audience by listing your facility in the Breeders' section. [read more]

Equine Canada Breeds & Industry Division
Export Market Development Strategy for Canadian-bred Horses

http://www.equinecanada.ca/Breeds_Industry/MARKETING/index.html

One of the key programs of the Breeds & Industry Division of Equine Canada is the development of an export strategy for the promotion of Canadian-bred horses. Under the Canadian Agriculture and Food International (CAFI) Program, Equine Canada received funding from Agriculture and Agri-Food Canada (AAFC) in the 2004-2005 fiscal year through “matching grants” for the sole purpose of supporting Breed Associations in Canada with their export trade activities. The CAFI Program is a key element of Canada’s international strategy, which is aimed at branding Canada in world markets and building recognition for our industry’s excellence, improving market access and overcoming technical barriers to trade. Specifically,CAFI matches funds for activities that promote Canada’s reputation as a world leader in supplying high quality, safe and innovative products produced in an environmentally-responsible manner. It supports producers of Canadian-bred horses to gain international recognition and enhance market opportunities that strengthen Canada’s ability to access and compete in the global marketplace.

» Download Equine Canada's full Export Market Development Strategy Document.
(pdf format)

2005 - 2006 Equine Canada Trade Missions

Equine Canada Breeds & Industry Division organized trade missions to Dressage at Devon (Pennsylvania, USA), Salon du Cheval (Paris, France) and Dubai International Horse Fair and Dubai World Cup (United Arab Emirates) and required feedback as to interest in participating. *Breed associations, individuals and companies must be members of Equine Canada to participate.

You can be involved in one of three ways:

1. Associations can send delegate representatives for a fixed price.
2. Individuals or Companies can participate for a fixed price.
3. Associations/Individuals/Companies not attending in person can send promotional material to be distributed from the Canadian Pavilion for a fixed price

Dressage at Devon, Devon, PA, USA, September 26-October 2, 2005    
The 31st annual Dressage at Devon CDI***/CDIY, combines a world-class dressage competition and one of the worldís largest open breed shows with an exciting international Fall Festival and special activities for the entire family. Upwards of 30,000 spectators will attend during the six-day show. For example, see the following list of trade fairs organized by Equine Canada in 2005 and 2006. Watch for Equine Canada press releases to be circulated about future trade fair opportunities.

Salon du Cheval, Paris, France, December 1-12, 2005
The largest equestrian event in France and the second largest in Europe. With more than 1500 horses on display, 450 trade show exhibits, theatrical performances and world-renowned sporting events such as the Paris International Show Jumping competition and the World Arabian Horse Championships, 190,000 plus visitors will have plenty to see and do at the 13-day fair.

Dubai International Horse Fair and Dubai World Cup, Dubai, United Arab Emirates, March 20-31, 2006
The Dubai International Horse Fair is the largest event of its kind in the Middle East and will again be complimented by the Dubai International Arabian Horse Championship and run immediately following the Dubai World Cup (thoroughbred race) where the Canadian Consulate in Dubai plans to host an information booth. In 2005, Equine Canada was one of 130 exhibitors from 16 countries that welcomed more than 6000 visitors to the fair.

For more information you can contact:

Marnie Somers
Canadian Quarter Horse Assoc.
President
Tel: (204) 834-2479
Fax: (204) 834-3999
marnie@horsescoops.com
www.cqha.ca

Target Markets
Equine Canada Breeds & Industry Division
Export Market Development Strategy for Canadian-bred Horses

All equine breeds produced in Canada have the capacity to increase their annual export sales. During the past twenty years, Canadian breeders have been continuously improving the Canadian gene pool for all registered breeds through the importation of breeding stock and semen products from both Europe and the US. Canadian producers now have an excellent pool of equine genetics and an inventory of young horses suitable for competitive success in all performance sectors of international markets.

The challenges in both the key export markets and the targeted export markets are the same. Canadian breeders face market development challenges, not the least of which is developing market awareness for the value of Canadian-bred equids. Equine Canada’s marketing strategy is in the process of branding the Canadian equine product. However, as a rule, international market perception for live horses “for use”, is that the “best” stock for FEI disciplines is drawn from European bloodline producers. Correspondingly, the international market presently perceives the United States as the “best” producer of horses suited for western-style disciplines.

Results of the “Equine Industry Export Market Opportunities Study” (© 2003 Equine Canada) confirmed that short-term, mid-term and long-term opportunities exist for Canada in the key markets of the United States, Mexico, Brazil, Argentina, the European Union (Germany identified), China and Australia. Based on established Canadian Consulate activity in Dubai, United Arab Emirates, the Canadian equine industry regards the Middle East as a developing long-term market.

Download Equine Canada's full TARGET MARKETS Export Development Strategy for Canadian-bred Horses.
(pdf format)